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ESL Learning: Time Idioms

If you’ve ever watched the UFC, you may have heard the announcer, Bruce Buffer, yell, “It’s time!”

What does he mean when he says, “It’s time”?

In this blog post, we will discuss this saying and two other idioms related to time.

It’s time: now is the time to do something


  • Son, you’re 16 now. I think it’s time for you to start practicing your driving skills.

  • The mothers of the world say that it’s time for us to stop fighting each other.

Moment of truth: a situation that requires us to face a challenge and find out more about ourselves and our plans


  • Today we face a moment of truth. We will open our restaurant and start inviting customers to eat our delicious food! What will they think?

  • The people of Earth are having to face a moment of truth as we experience the negative effects of polluting our planet.

Now or never: something must be acted on now, because the opportunity may not remain for much longer

  • It’s now or never. We need to make sure that we leave our children with a truly better world.

  • If we really want to be happy, we must choose to be happy now or never.

ETO Hourglass


Well, it’s time to say goodbye for now. When you reach your moments of truth, remember that we all have challenges in life. It’s now or never for us as a planet to work together, and 2014 is the year of teamwork!

Why not join the ETO family? Let’s work together to make the world better. For a free class, just click here.


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By Joseph

ETO American English teacher

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